Broadcast Asia 2010 Singapore Expo

Broadcast Asia 2010 together with Communicate Asia was held in Singapore recently from 15th June to 18th June 2010 at Singapore Expo. On the same date there was another exhibition SLV Expo held in Marina Bay Sands in downtown. Back in Malaysia Integrated Security and Fire (ISF) show which was held in KLCC Convention Center also on the same date.

With 3 shows happen at the same time I was quite busy last week extending the shows and meeting people and the principal.  It was a raining days in Singapore last week with unusually heavy in downtown but it does not dampen the visitors to the show.

This year the 15th Broadcast Asia exhibition held over Halls 7 and 8 at Singapore Expo. Broadcast Asia is Asia leading event for the digital multimedia and entertainment industries features an exhibition and conference that bring together production professional, management and suppliers. The show focuses on TV, radio and film production as well as post-production and multi platform streaming.

This year the 3D technologies take the center stage of Broadcast Asia. With global attention on 3D content broadcasting and delivery, we saw many 3D plasma TV, 3D demonstration, HD 3 D camera, machine that convert 2D content to 3D format and so on.

The big lighting manufacturer like ADB and Strand Selecon was not there but was still showcase with the Singapore appointed distributor. Arri lighting and Dexel lighting is also there. LSI Projects from the UK showcase the project management services to broadcast industry.

In 2011 Broadcast Asia will move to Suntec Exhibition Center in downtown Singapore. It will be separated from Communicate Asia which will be held in Marina Sands. This separation has been greeted with mixed reaction from exhibitors and visitors. Some says Communicate Asia is the crowd pulling which means there will be fewer crowds in Broadcast Asia next year. Some of exhibitor says it will be better as only the broadcaster and serious group will visit the Broadcast Asia.